360° digital brand intelligence
Social media, social listening with emotion analysis, web traffic, and campaign ROI in one dashboard to decide what to publish, where to invest, and when to react.
The challenge
Cardumen had its data scattered across five platforms and manual Excel reports. It needed a single view to answer what content works, how the audience feels, which channels bring clients, and which campaigns pay back.
Python · NLP · Power Query · DAX · Power BI
Key findings
- TikTok leads engagement at 9.3%, 1.4x the brand average.
- Organic search brings 24% of leads, with a 3.47% web conversion rate.
- Social listening caught the March 2026 crisis (47% negative mentions).
Capabilities shown
- Emotion analysis (Plutchik model)
- End-to-end conversion funnel
- ROAS and cost per lead by campaign
- Heatmap of the best time to post
Dashboard tour
6 views. Click any view to enlarge it.
Live interactive dashboard
Use the filters and the navigation menu inside the dashboard, just as a manager would.
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