Make decisions based on evidence, not intuition.
We connect your scattered data sources into a single source of truth, giving you real-time visibility to act before it's too late.
Executive Decision Flow
See prototypes
7 working prototypes with simulated data. Open any of them to see its full sheet.
Power BI dashboard360° digital brand intelligence
Social media, social listening with emotion analysis, web traffic, and campaign ROI in one dashboard to decide what to publish, where to invest, and when to react.
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Power BI dashboardSales intelligence
Sales, margin, targets, customers, and regions for a specialty coffee brand selling through four channels: B2B distribution, own stores, e-commerce, and marketplaces.
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Power BI dashboardManagement performance tracking
Balanced scorecard, project portfolio with earned value, action plan, and risk matrix for the management committee of a logistics company.
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Power BI dashboardLogistics control tower
On-time-in-full deliveries, distribution network map, fleet, distribution centers, and delivery exceptions for a nationwide parcel and freight company.
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Power BI dashboardFinance & scenarios
Income statement, budget vs. actuals, cash flow, working capital, and a scenario simulator to anticipate liquidity over the next 12 months.
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n8n + AI automationWeekly AI executive report
Every Monday, management gets a clear report: what happened, why, and what to do.
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AI agentAsk your data
Managers ask in plain language; the agent explores the database, writes and fixes SQL, charts the result, and answers with findings and a recommendation.
View prototypeSigns you need this
- You discover problems when analyzing last month's report.
- Different departments report conflicting numbers for the same metric.
- You have lots of data but very few actionable insights.
- Dashboards are complex and no one looks at them.
Before
Gut-feel decisions, outdated reports, and no real-time visibility into what is happening in the operation.
After
A clean view of 3-5 critical indicators, with alerts that fire BEFORE a risk turns into a loss.
What we build
Data pipelines (ETL/ELT), cloud data warehouses (BigQuery/Snowflake), and dashboards in Looker Studio or Power BI.
What you get
A central repository, clear data dictionaries, executive dashboards, and automated alerts by email or Slack.
What we need
Complete clarity on the decision you want to make. Without a decision, no analytics will help. Plus access to historical data.
First Pilot Scope
We don’t try to clean the whole company database at once. We pick ONE critical decision, connect its direct sources, and build a minimum viable dashboard.
How we measure value
- • Time from when an event happens to when the dashboard shows it.
- • How often the leadership team uses the dashboard.
- • Preventive decisions made thanks to the alerts.
Risks & Limitations
- • "Garbage in, garbage out": if your source systems capture poor-quality data, the dashboard will too.
- • We don’t build "vanity" dashboards with metrics that never change behavior.
View related case study
An operations control tower that brings 6 separate databases together.
Ready to make data-driven decisions?
Schedule a CallNot sure if this is the right solution?
Use Opportunity RadarThe Madriguera Method™
We don't build technology for the sake of it; we solve real problems through a structured 6-step process. Fast pilots, measurable results.